I was due to be fresh outta University with a shiny new business degree.
A nurse writer at heart and entrepreneur by design.
If you want to learn how to tell stories that stand out (+ sell) in a crowded marketplace.
I’m Your Girl.
Born and raised in the outskirts of Cleveland, Ohio USA by a feisty Black American family,
there are a few rules I live by…
Don’t be afraid to speak your mind loud and proud.
Trust your intuition, always.
Care about people. Caring matters.
Take risks without being afraid to ruffle a few feathers.
And if the boys can do it, so can you (in heels).
I was due to be fresh outta University with a shiny new business degree.
My plan? To become a high-power, high-paid corporate lawyer.
YEP – I wanted to argue for a living and, hey, I was damn good at it. I was loud, passionate and opinionated so I thought law school was the perfect place for me.
Afterall, like many kids of the 80’s, I grew up believing there was 1 of a very-limited-number-of-professions I could be.
My twin brother was on his way to Med School, so it only made perfect sense… Except it didn’t.
I had this nagging feeling that becoming a lawyer was not what I was meant to do – despite spending the majority of my life at the point planning to be one.
So I did what any lost and totally confused University grad does in a moment like this. I decided to travel…
BUT I had no money so I moved back into my parents’ basement and started waiting tables (naturally).
While researching jobs overseas I stumbled upon a little startup called Mindvalley…
A few weeks later I had sold my car, quit my job, packed up
As the Creative Director at Mindvalley, I led the team that launched one of the hottest personal growth brands on the Internet and was part of the executive team that grew the company 3X to more than 8 figures in annual revenue.
In 2011, I was the Event Director of Mindvalley’s iconic personal development event, A-Fest Maui.
Mindvalley had rapidly grown into a leading international personal growth brand and my post-graduate detour had turned into a full-blown passion for marketing and copywriting…
But as much as I loved my job, that ol’ nagging feeling returned. I knew deep inside that I was meant to do more…
So armed with the knowledge and skills that I had learned, I quit my job, packed my bags, moved back to Canada to start from scratch… all over again.
I was fresh outta University with a shiny new nursing degree.
My plan? To become a high-power, high-paid homebirth nurse midwife.
YEP – I wanted to deliver babies in the middle of the night in their cozy homes for a living and. After all, I was damn good at being a student nurse. I was loud, passionate and opinionated so I thought law school was the perfect place for me.
Afterall, like many kids of the 80’s, I grew up believing there was 1 of a very-limited-number-of-professions I could be.
My twin brother was on his way to Med School, so it only made perfect sense… Except it didn’t.
I had this nagging feeling that becoming a lawyer was not what I was meant to do – despite spending the majority of my life at the point planning to be one.
So I did what any lost and totally confused University grad does in a moment like this. I decided to travel…
BUT I had no money so I moved back into my parents’ basement
In 2015, I became the co-host of the Flight Club Mastermind, a high-end private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.
Spending time with so many heart-centered and wildly successful business owners, I started to notice a dangerous divide in the industry…
There were businesses out there with empowering messages that were selling products that genuinely helped people…
And then there were the people that gave them a bad rap – the marketers and copywriters who use manipulative, scammy, and severely outdated sales tactics that I just don’t vibe with.
No wonder there are so many misconceptions about copywriting being sleazy selling or something reserved only for Madison Avenue execs writing Super Bowl commercials.
In reality, every business on the planet needs copywriting…
Copywriting that combines proven conversion tactics with the empathic art of connection and positive brand experiences.
I started to notice the internet getting more and more crowded with bad copywriting, so I decided to do something about it.
I wanted to shake up the marketing world by getting more messages that matter to the masses. I wanted to support businesses that care about people. Because caring matters.
I made it my mission to de-douchify the internet.
I was fresh outta University with a shiny new business degree.
My plan? To become a high-power, high-paid corporate lawyer.
YEP – I wanted to argue for a living and, hey, I was damn good at it. I was loud, passionate and opinionated so I thought law school was the perfect place for me.
Afterall, like many kids of the 80’s, I grew up believing there was 1 of a very-limited-number-of-professions I could be.
My twin brother was on his way to Med School, so it only made perfect sense… Except it didn’t.
I had this nagging feeling that becoming a lawyer was not what I was meant to do – despite spending the majority of my life at the point planning to be one.
So I did what any lost and totally confused University grad does in a moment like this. I decided to travel…
BUT I had no money so I moved back into my parents’ basement and started waiting tables (naturally).
While researching jobs overseas I stumbled upon a little startup called Mindvalley…
A few weeks later I had sold my car, quit my job, packed up
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training or copywriting tips delivered to your
inbox? I’ve got you covered…
Through our weekly content, online programs, and copywriting agency — we create messages that today’s businesses and audiences are looking for.
Through our weekly content, online programs, and copywriting agency — we create messages that today’s businesses and audiences are looking for.
Through our weekly content, online programs, and copywriting agency — we create messages that today’s businesses and audiences are looking for.
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